Career strategy for promotion and transition.
Talent alone isn't enough. We give you the tools and hiring insight to help you land the role you really want.
By the time you reach interview, a view has usually already formed.
Employers arrive at a shortlist with a working read on your experience, your relevance and your potential. Most of that read is assembled from things you can influence - and most people never look at them deliberately.
Positioning is the work of making that read accurate. What you're known for, the evidence behind it, and how clearly it maps to the role you want next.
The Lab turns that work into practical tools: diagnostics that show where you currently stand, and playbooks that tell you what to change first.
Three ways in - most people start with the tools.
Career strategy tools
Diagnostics, playbooks and systems for positioning, LinkedIn, interviews, hidden opportunities and leadership progression. Start free with the Career Positioning Scorecard.
Deeper programmes
Longer, self-directed programmes for people who want to work through the whole positioning method rather than one focused tool.
Selective 1:1 strategy
For senior professionals and leaders facing a complex promotion, transition or positioning decision. A small number of clients per quarter.
Built for commercial leaders making a deliberate move.
You don't need more motivation. You need a clear read on how you're positioned and a method for changing it.
- →Sales managers stepping up to head of sales
- →Team leaders moving into senior leadership
- →Recruitment managers transitioning to directors
- →Commercial leaders moving sector
- →L&D leaders carving out the next role
Working directly with Rich.
A small number of senior professionals and leaders each quarter, usually facing a complex promotion, a sector move, or a positioning problem they can't see their way around alone.
- →50-minute sessions, scoped to your move
- →All Positioning Lab tools included
- →By application - it isn't the right starting point for everyone
Not sure it's for you? Start with the free scorecard and see what it says first.
In their words.
Without Rich's coaching, I don't think I would have found my confidence and secured my new job.
Rich took a genuine interest in me as a person — and helped me become a far more confident speaker.
Find out how you're currently positioned.
The Career Positioning Scorecard is free, takes a few minutes, and shows you which part of your positioning is costing you most.